MCON

MCON is an Exploration Into the Culture, Relationships, Resources and Movements that Drive A New Generation of Cause Work.

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According to a Wine Intelligence report, parents have a “significant influence” on introducing Millennials to wine and turning them into regular, interested wine drinkers — more so than any other factor.

- thedrinksbusiness.com

When you’re at sea, you were historically very much disconnected. And as we know, Millennials in particular are always on and connectivity is an incredibly important part of their lifestyle. [We’ve] invested in technology that will allow our ships to have more connectivity than the entire cruise industry combined. … People are inclined, at all ages, to want to share their experiences, not after they get home, but real-time. That is just human nature now, because we have social media.

“It comes back to really being connected. So that the kind of vacation people are used to having on land, they’ll be able to extend at sea, without any barriers or hindrances.”

- Carol Schuster, Royal Caribbean International, in Forbes

“The thought of purchasing a home hasn’t crossed my mind,” he said. “I don’t see myself settling down. … I just have other things that I care more about, like my social life. It’s a time-consuming thing, and if you want to be a homeowner you really have to be knowledgeable about those things, and there’s a fear of making the wrong decision.” - Sean Gibbons, 28, contract worker for Microsoft

“Millennials will have enormous influence in coming years, especially as they hold off on getting married and having children, the two biggest reasons for first-time home purchases.” - Zillow Chief Economist Dr. Stan Humphries 

73 percent of employers believe college only “somewhat” prepared young adults for the workplace. This causes a problem for Millennial job seekers because most think their education is an automatic foot in the door at any company.

Young people who grew up as Harry Potter fans are more open to diversity and are more politically tolerant than non-fans. The fans are also less likely to support the use of deadly force or torture, more politically active and more likely to have had a negative view of the Bush administration.
These correlations remained significant even when applying more sophisticated statistical analyses — controlling for other factors, such as parental influences. Study by Anthony Gierzynski, University of Vermont
"Millennials are the nation’s most dogged optimists,” as Pew reported in a new study this spring. “They believe their own best days are ahead." (NYTimes)

"Millennials are the nation’s most dogged optimists,” as Pew reported in a new study this spring. “They believe their own best days are ahead." (NYTimes)

Millennials:

- know hashtags
- never give up
- love selfies
- get excited
- worship images

source: Small Business Trends

"Under authoritarian oversight and normalized police harassment, a generation of young people were bound to get fed up and respond with the defiance and turmoil we are witnessing in Ferguson.

"This generation isn’t intimidated by authority".

- Elijah Anderson, Kentucky.com

MCON 2014 reached far beyond its Chicago audience and online attendees. More of the same planned for MCON 2015.

Visit the website of major builders such as Toll Brothers (TOL) and Lennar (LEN)and you’ll see multiple designs of homes targeted at the multigenerational owner. 

Visit the website of major builders such as Toll Brothers (TOL) and Lennar (LEN)and you’ll see multiple designs of homes targeted at the multigenerational owner. 

In many ways, teens are both the opposite and extreme versions of Millennials. 
(Forbes)

"People are now using food and drink as a proxy to express who they are, and no group more so than Millennials"

- Irish Times

Dear Millennials,Please stop:
1. Showing off that you slept at 3 AM to finish your work2. Resisting to ask questions during meetings to avoid looking stupid3. Taking sole credit for an achievement4. Keeping critical information to yourself
- Rappler.com

Dear Millennials,
Please stop:

1. Showing off that you slept at 3 AM to finish your work
2. Resisting to ask questions during meetings to avoid looking stupid
3. Taking sole credit for an achievement
4. Keeping critical information to yourself

- Rappler.com