Millennials don’t want rules like [having to give 2 weeks’ notice to quit a job]. If I want to give you a year’s notice, that should be fine. If I want to give you a month’s notice, that should be fine.
In a single month, the [ALS Ice Bucket Challenge] campaign raised nearly $95 million for the ALS Association in what is probably the most viral, inspirational example of ‘thoughtless’ giving I have ever seen.
Derrick Feldmann, ‘Thoughtful’ vs. ‘Thoughtless’ Giving, PND blog
A sense of community involvement is crucial to Millennials’ engagement with libraries, especially with content accessible anywhere and everywhere.